How did you come up with the idea for Heedra?
I was working as a lawyer, but I wasn't happy. I spent my time reading the ingredients of creams and making my own skincare products at home. One day, I decided to turn this passion into a real project. That's how Heedra was born.
How does product creation work?
When I create a product, everything starts with a real need. I ask myself: "What truly makes sense for the skin?" I then collaborate with laboratories to develop effective formulas that are also pleasant to use daily.
What are the core values of your brand?
Heedra is about helping people feel good in their own skin. The essential values are clarity, honesty, and balance.
Which products from your brand would you recommend for a simple skincare routine?
For a simple routine, I recommend starting with cleansing using Burrolatte and Acquaolio. Then, hydration is fundamental. Once the skin is well hydrated, you can move on to targeted treatments according to specific needs.
Find the brand on its e-shop: www.heedra.it