Introduce yourself.
My name is Iris, and my clothing brand is called IF. On Instagram and online, it's IF Collection. It's a high-end clothing brand inspired by architecture, and it also carries a feminist dimension.
Tell us how IF came into being?
When I turned to fashion, it was already with the idea of creating my own brand one day. I really wanted to have creative freedom, to design the clothes I wanted to make, but also to blend in other interests. Before studying fashion at Parsons in New York, I studied literature, history, philosophy, and so on.
Which piece best represents your style?
I think it's a long, structured wool coat with spoon sleeves, which I wear all the time… except today, because it's starting to get nice out! It really has an armored, quite protective feel to it.
A morning ritual you can't do without?
I'm not a morning person at all, so I need motivation. I always take the time to have breakfast quietly while reading a book. I also love to walk for hours. For example, last Sunday, I was at the Aligre market around 1 PM, then I walked to Belleville Park, sat there, then continued walking around Belleville before sitting down in a cafe to draw.
A place that recharges you, in Paris or elsewhere?
It might not be a specific place, but rather an atmosphere or an era. I really like Art Nouveau, the 60s, Courrèges… As I said, I try to give the brand a feminist dimension. In parallel, I'm involved in an association called Hands Away, which educates young people about gender-based and sexual violence. I don't yet know how I can further connect this commitment with the brand, but it's a topic that's close to my heart.
Your next collection's mood board in three words?
Art Nouveau, 60s, Courrèges.
If IF were to expand into another area, what would it be?
As I said, I try to bring a feminist dimension to the brand. In parallel, I'm involved in the Hands Away association, which provides prevention and awareness for young people regarding gender-based and sexual violence. I don't yet know how I'll manage to connect this commitment with the brand, but it's something I'd really like to develop.
Find the brand on its e-shop https://ifcollections.fr