Who are you?
Hello, my name is Racha Morsy, I am the creator of ATOA Studio, a gender-neutral accessories brand.
Who are you and how did ATOA come about?
I was a student at a fashion school and I turned to accessories. I like accessories and I found them to be rarer at the time. People were more focused on clothing. I liked the idea of having a special touch, of being able to define oneself through a piece of jewelry, and I found that to be more unique.
What is your brand's specialty?
My brand is called ATOA, which phonetically means "yours." It's a human, gender-neutral brand that suits both men and women. I was inspired by geometric shapes, and thus by science, which speak to all of humanity. It's a universal language that everyone can understand, even with a language barrier. ATOA is a brand you can make your own: you can play with the jewelry, move it, wear it in different ways, mix metals, etc.
That's the message ATOA carries: we are all human, but each of us is unique.
Your dream collaboration?
I really like Schiaparelli. It's a surrealist brand, so it makes us dream. I love art, and the idea of sharing ideologies through objects. That's what I try to do with my brand as well.
One piece of jewelry you can't live without?
I love jewelry, since I am a jewelry designer. I can't do without the N2 necklace, I love it, I wear it all the time, for all occasions: with something chic, or streetwear. Otherwise, I can't go out without earrings.
A country you would like to visit?
My dream would be to go to Japan.
A dream you would like to achieve?
I would love for ATOA to be on a runway one day, or worn by someone famous, someone I admire, an icon like Madonna, for example.
Find the brand on their e-shop: https://atoastudio.com